About Flower Direct
People buy flowers for emotional reasons – to say ‘I love you’, ‘thank you’ or maybe ‘because I’m sorry’. Realising this, here at Flowers Direct we take your gifting seriously. So whether it’s through our nationwide chain of associated florists or through our own central floristry department, we always strive to provide the highest quality in flowers and gifts. Over the past few years we’ve served over a million happy customers, so we’ve definitely spread a lot of love across the length and breadth of the UK – and beyond!
Our flowers are delivered throughout the UK, mainly via our 800 strong network of highly skilled local florists. In the case of Value lines, or on the rare occasions your local florist is out of stock of your chosen bouquet, we send out flowers from our central floristry department via courier. Your flowers then arrive in a Flowers Direct branded gift box.
If you want flowers delivered by local florists – and no courier service – this is best achieved by purchasing from our Same Day Flower range. As long as you order each weekday by 3pm, or Saturdays by 12 noon, we can almost certainly get your flowers delivered anywhere in the UK that very same day. Many flower services who rely on courier services alone simply cannot offer such a fantastic and convenient service. So if you need your flowers fast, then you know where to come.
After many years of independent ownership, on 24th May 2010 Flowers Direct’s website and trading assets were purchased by Flying Flowers (Jersey Limited), part of Flying Brands Limited - a multi brand and multi channel home shopping specialist. Founded in 1981, Flying Brands was admitted to the Official List of the London Stock Exchange in 1993. Commenting on the acquisition, Stephen Cook, CEO of Flying Brands said, "We are delighted to have acquired the Flowers Direct business.
The transaction will significantly strengthen our online business and will give us access to our own Relay Network of florists...the primary purpose of the acquisition is to provide a strong platform for future growth particularly in the online and relay markets." On acquisition, former Managing Director of Flowers Direct, Michael Duffy, and his Marketing and Relay teams joined Flying Brands. Michael takes up the new position of Managing Director, Flowers Division, managing the commercial and marketing aspects of both Flowers Direct and Flying Flowers.
source : flowersdirect.co.uk